Mark Benioff, former executive of Oracle is the brains behind salesforce.com He mastered the idea of delivering enterprise applications via the internet to potential companies , both large as well as smaller ones. Salesforce.com has worked on its strenghts and has come up with on demand applications, Force.com platform for extending Salesforce CRM and force.com application exchange directory. The main advantages of salesforce.com are as following:
1. Offer customizable enterprise applications which are integrated and can be used by companies of any size. Actually it is its ability to customize its products which allows small companies the opportunity to implement these solutions for their companies.
2. Due to its internet based structure it can be up and running in a matter of days , rather than months as with usual CRM's thus saving time and resources.
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