Saturday, April 25, 2009

Salesforce.com

Mark Benioff, former executive of Oracle is the brains behind salesforce.com He mastered the idea of delivering enterprise applications via the internet to potential companies , both large as well as smaller ones. Salesforce.com has worked on its strenghts and has come up with on demand applications, Force.com platform for extending Salesforce CRM and force.com application exchange directory. The main advantages of salesforce.com are as following:

1. Offer customizable enterprise applications which are integrated and can be used by companies of any size. Actually it is its ability to customize its products which allows small companies the opportunity to implement these solutions for their companies.

2. Due to its internet based structure it can be up and running in a matter of days , rather than months as with usual CRM's thus saving time and resources.

Tuesday, April 14, 2009

MIS Assignment # 2

1. Describe some RFID applications that might pose a threat to privacy. What information does RFID enable them to track?

Radio Frequency Identification (RFID) is a type of automatic identification system.
The purpose of an RFID system is to enable data to be transmitted by a portable device, called a tag, which is read by an RFID reader and processed according to the needs of a particular application.

RFID technology also enables retailers and corporations to pry into the lives of consumers in ways that were, until recently, off limits.
The data transmitted by the tag may provide identification or location information, or specifics about the product tagged, such as price, color, date of purchase, etc.
The use of RFID in tracking and access applications first appeared during the 1980s. RFID quickly gained attention because of its ability to track moving objects.

RFID systems enable tagged objects to speak to electronic readers over the course of a product's lifetime—from production to disposal—providing retailers with an unblinking, voyeuristic view of consumer attitudes and purchase behavior.
In RFID system, individual objects are equipped with a small, inexpensive tag which contains a transponder with a digital memory chip that is given a unique electronic product code.
RFID tags come in a wide variety of shapes and sizes. Some tags are easy to spot, such as the hard plastic anti-theft tags attached to merchandise in stores, animal tracking systems, vehicles, people or even currency.